Linguistics-driven ad creatives
Paid social that elevates your ROI.
Not just your spend.
We architect paid social for e-commerce and DTC brands — applied linguistics and psychology behind every angle, every creative and every budget decision, to trigger immediate consumer action.
- $5M+Managed ad budget
- 1:1Founder-led execution
- Direct with Elias
- No pitch deck
- You'll know if we're a fit
Live creativesReal ads from real campaigns — not mockups.
01 / Selected work
Every ad here has run live.
Live & recently live
SAINT ÉTÉ
Jewellery
Teaballs
Beverages
MRSÉY
Accessories
Luviyo
Yoga & activewear
Poramesa
Tableware
Designküchen Wien
Design kitchens
By the numbers
- $5M+
- Ad spend managed
- 3,000+
- Ads published
- 90%+
- Client retention rate
02 / The reality
Does this sound familiar?
Six symptoms, one root cause: budget forced upward on creative that was never built to carry it.
What creative fatigue actually looks like
- One winner, no pipeline
- A standing creative pipeline
- 01
CPA above target
Your CPA is eating your entire margin.
- 02
Creative fatigue
The winner from six weeks ago stopped working, and nothing has replaced it.
- 03
Scaling feels impossible
Every budget increase breaks efficiency, so the ceiling never moves.
- 04
No clear strategy
Campaigns are running, but there is no thinking behind the creative.
- 05
No innovation
The same three formats, re-cut. Your audience is tired of seeing them.
- 06
Not enough drive
Your account is on someone's list, but not on anyone's mind.
No worries — we've got you covered.
03 / The shift
What changes when we take over.
Not a promise about numbers — a change in how the account is run.
Where you are now
Where we take it
One winning ad carries everything.
The next winner is already in testing.
Every budget increase breaks the CPA.
Spend steps up, efficiency holds.
Briefs get written after the media plan.
Creative strategy decides the media plan.
Nobody can say why last month worked.
One variable per test — so a win can be repeated on purpose.
04 / The method
Emotion is strategy. Language is craft.
This is what makes us different
Two disciplines, run as one job. We find the real reason behind the purchase, then use applied linguistics and visual semiotics to build the words, signals and timing that trigger it.
Science to sales
Verbal architecture
The right words
Lexical choice, tense and speech act — picked for the feeling they produce, not the information they carry. The sentence does the emotional work.
Visual semiotics
The right signals
Gaze, framing and salience. The visual grammar that stops a scroll and sets a mood before a single word has been read.
Multimodal harmony
The right synchrony
Copy, motion and audio landing on the same beat. Aligned, the feeling compounds. Out of step, the three cancel each other out.
One offer, two ways to say it
What most brands write
Handmade jewellery. Premium materials. 20% off this week.
What we write
The piece you'll01 still be reaching for02 in ten years03.
- 01Second person — the reader is inside the sentence
- 02A habit, not a purchase
- 03Ownership projected forward, before the price is mentioned
Feeling triggeredAnticipation, then attachment — and not one word about materials, craft or the discount.
05 / Creative
Anatomy of an ad that converts.
Every creative we ship is briefed against five slots. When performance drops, we know which slot broke — instead of scrapping the whole ad and starting over.
- 01
Hook — first 3 seconds
One visual and one line that name the viewer's problem. If it needs context, it has already lost.
- 02
Tension
The cost of the status quo, in their words. Taken from reviews, not from a brand deck.
- 03
Proof
The product doing the thing, on camera. Demonstration beats adjectives at every budget level.
- 04
Offer & risk reversal
What they get, what it costs, and what happens if it isn't right. Stated, not implied.
- 05
CTA & landing continuity
The first thing on the landing page repeats the promise of the ad. Most leaks happen right here.
06 / Static ads
Statics that survive a two-second scroll.
A static has one frame to do the whole job. That is a constraint, not a weakness — it forces the offer, the proof and the reason to act into a single composition.
07 / Video ads
Videos that earn the next second.
Split-screen demo, live timer
The claim is settled on camera in three seconds: teabag left, Teaballs right, one running clock. Nobody argues with a speed claim they can watch happen.
Discovery hook
Opens on a question rather than a product, so the first line costs nothing to hear. The case appears only once the problem is named — the reveal reads as an answer, not an ad.
Habit, not product
Sells the routine the product sits inside, not the product. Nothing is demonstrated and nothing is offered — the job is to make the category feel like something you already do.
Direct-address hook
Opens mid-gesture with two words aimed at one person. No logo, no intro — the viewer is addressed before they decide to keep watching.
Studio demo
Quiet, clean, product-first — the counterweight to the UGC cuts. Running both registers against one audience is how you learn which your buyer is.
Story-native
Cut for the format it runs in: full-bleed vertical, text where a thumb isn't, paced for a screen already being tapped through.
08 / Execution framework
Nine services. One system.
Onboarding & research
A structured start: your account, your customer and your numbers, understood before anything runs.
- Onboarding — access, structure and targets in week one
- Research — reviews, tickets and comments mined for language
- Cooperation & meetings — a standing call, decisions written down
Creative strategy & production
The angle first, then the words and the briefs to shoot from.
- Creative strategy — a ranked angle list before anything is filmed
- Copywriting — hooks and scripts written to convert
- Briefings — shot briefs your team can film from
Setup, campaigns & scaling
Daily management, with budget moved on evidence, not nerve.
- Technical setup — tracking, events and attribution
- Campaign management — Meta, Instagram and TikTok, daily
- Scaling & optimisation — in defined steps, never one push
09 / Founder
One person answers for your account.
Senior-level expertise applied to your account daily. Fast decisions, real scale.
Guarantees
- Direct access
- Slack or WhatsApp to me. Weekly strategy + performance calls.
- 100% ownership
- Accounts, assets and data stay yours.
- Zero lock-in
- Month-to-month after the first sprint.
Before you book
Are we a fit?
This is for you if
- You are an e-commerce or DTC brand spending $30k+ a month on ads
- You want sustainable scaling, not a spike
- You want to talk founder to founder
This is not for you if
- You are still looking for product-market fit
- You are after an overnight hack
- You want hands-off bulk media buying